![A model walks the runway at the Max Mara show during Milan Fashion Week Fall/Winter 2017/18 on February 23, 2017 in Milan, Italy. (Photo by Jonas Gustavsson Stock Photo - Alamy A model walks the runway at the Max Mara show during Milan Fashion Week Fall/Winter 2017/18 on February 23, 2017 in Milan, Italy. (Photo by Jonas Gustavsson Stock Photo - Alamy](https://c8.alamy.com/comp/2ETG29R/a-model-walks-the-runway-at-the-max-mara-show-during-milan-fashion-week-fallwinter-201718-on-february-23-2017-in-milan-italy-photo-by-jonas-gustavsson-2ETG29R.jpg)
A model walks the runway at the Max Mara show during Milan Fashion Week Fall/Winter 2017/18 on February 23, 2017 in Milan, Italy. (Photo by Jonas Gustavsson Stock Photo - Alamy
![Hygge for the heat: Max Mara's Scandi show signals shift in fashion zeitgeist | Fashion | The Guardian Hygge for the heat: Max Mara's Scandi show signals shift in fashion zeitgeist | Fashion | The Guardian](https://i.guim.co.uk/img/media/8227964825d8553e9f634e394eca5df678ac608d/0_382_2303_1382/master/2303.jpg?width=1200&quality=85&auto=format&fit=max&s=3a3597408875ad725fb61a5803d20920)
Hygge for the heat: Max Mara's Scandi show signals shift in fashion zeitgeist | Fashion | The Guardian
![A model walks the runway at the Max Mara show during Milan Fashion Week Fall/Winter 2017/18 on February 23, 2017 in Milan, Italy. (Photo by Jonas Gustavsson Stock Photo - Alamy A model walks the runway at the Max Mara show during Milan Fashion Week Fall/Winter 2017/18 on February 23, 2017 in Milan, Italy. (Photo by Jonas Gustavsson Stock Photo - Alamy](https://c8.alamy.com/comp/2ETG1EX/a-model-walks-the-runway-at-the-max-mara-show-during-milan-fashion-week-fallwinter-201718-on-february-23-2017-in-milan-italy-photo-by-jonas-gustavsson-2ETG1EX.jpg)